In the modern era, the old commercial principle completely lifestyle subversion, market camp 4C replace the 4P mode, you can see, the customer needs, cost considerations, the purchase of convenience and the brands and consumers interact with communication has become a key factor affecting the enterprise. Enterprise product development, marketing model and so has the era of customer proposition.
Consumers to determine the choice of lifestyle has become an important factor in the past, when we stood in the enterprise perspective, the products are mostly independent of each other today, when we stand on the customer’s lifestyle point of view, they are composed of products and between products, restrictive relationship between the industry and the industry and constitutes a wonderful consumer chain.
Consumption chain hidden in the way of life, otherwise unrelated products linked together to form a new gift consumption chain. For example, when a customer bought a sport utility vehicle, it represents a series of hidden consumption demand. First of all, the automotive needs of conservation and decoration, which gave birth to the car accessories; Second, it means that the demand for outdoor products, such as camping and leisure products, and gave birth to the automotive gifts, like vehicle rescue tools and automotive supplies, that is, all consumer behavior The gift will lead to consumer, consumer lifestyles determine the consumption chain of automotive supplies.
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According to statistics, China’s total sales of auto parts enterprises to about 250,000, the production of auto parts companies are more than 30000. With the popularity of the automobile, the number of auto parts enterprises will further increase. Automotive supplies automotive after-market one of the three plates, is currently the fastest growing and one of the best prospects for the industry.